With love, from me to you—
I’m Daniela, a pharmacist who believes skincare should be more than a routine. It’s a ritual of self-care, a moment to nurture your skin and your spirit. Lajuji, which means ‘heap of love,’ was born to bring you luxurious, water-free skincare crafted with honesty, care, and intention.
Our plant-based, water-free products are carefully crafted to boost radiance, hydration, and your skin’s natural glow. Many serums are gently infused with medicinal plants—like rose petals, chamomile, or Tiger Grass—for weeks to unlock their full nourishing potential. By choosing potent, plant-derived ingredients and avoiding unnecessary water, we create formulas that truly deliver results.
At Lajuji, we believe skincare is self-care—a daily ritual that honors your unique beauty. Every product is designed to help your skin feel healthy, luminous, and deeply cared for. I select each ingredient thoughtfully, focusing on potency and purity, so your skin receives the best that nature and science can offer.
Our mission is simple: to empower you to feel confident in your skin and embrace radiant, healthy beauty every day. Lajuji is more than skincare—it’s a moment of indulgence, a touch of love, and a daily celebration of you.
Lajuji is a story of elegance and intention—symbolized by the golden tiara that crowns every bottle. I invite you to explore our collection and discover the joy of healthy, radiant skin today!
“Water-free and plant-based skincare is my passion, created to nurture your skin with intention and honesty.”
— Daniela, Founder and Pharmacist
Skincare the Pharmacist Way
Vitamin C is one of the most celebrated ingredients in skincare, renowned for its brightening, antioxidant, and skin-protecting properties. At Lajuji, we’ve harnessed the power of Tetrahexyldecyl Ascorbate, a stable...
Luxury skincare is evolving—and the future is water-free. Traditional skincare formulas are mostly water, which dilutes active ingredients and requires preservatives. Lajuji’s water-free, plant-based serums concentrate the most potent oils,...